Wednesday Rant–Over Saturation of the Market

It’s Wednesday, time for a rant! We can all agree that Jordan Brand makes some of the best shoes in the basketball game.  People will line up for days to try and get a pair of these latest sneaks.  So why do they feel the need to release so many non essential pairs of shoes.  I am not talking about the other player model, those are the only other shoes that make sense.  I am talking about the millions of slides I see everyday and the more casual shoes they offer.  Nike makes tons of great casual shoes. Why ruin the Jordan name with crappy versions of their signature models? The CMFT is the latest bastardization of the brand name.  The look like running shoes mixed with different Jordan shoes.  CMFT is an acronym for comfort which makes sense, but what doesn’t make sense is the need for a Jordan running shoe. They make training shoes, pre game shoes, after the game shoes and shoes to lounge around the house.  It looks like they are trying to make it so you are wearing Jordan Brand at all times of the day. That’s fine with me; make lots of money it’s the America way.  The only problem is that the shoes are horrible and down right cheap looking.  The may be modeled after Air Jordan’s, but they end up looking like a copycat, fake version of an actual Air Jordan.

Air Jordan’s were the most expensive Nike on the market, and it meant something when you were wearing a pair of these shoes.  When I was in high school, kids were judged on the shoes they were wearing and if you were rocking Jordan’s, than you were part of the elite. So with all the new additions, the name Jordan is cheapened.  I am not talking to the sneakerhead circles, we all know the value of shoes. I am talking about random people or acquaintance. who don’t have any idea about sneakers.  The people you are trying to impress; don’t act like you spend thousands of dollars on shoes and only buy the rarest pairs for yourself.  Jordan Brand should have just stuck with making a new pair of Jordan’s each year and all the other player models.  I am pretty sure the brand can make enough money off of the retro they have been releasing each year.  Yon don’t need to add more crappy running shoes or training shoes, when your parent company Nikes make far superior running and training shoes. Let’s bring back the Jordan Brand I used to know and love, the same brand that has revolutionized the basketball shoe and continues to sell a basketball shoe for a player that hasn’t played since 2003. Bring back Jordan shoe greatness and leave everything else to Nike.

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