I just ran across this article about a new shoe coming in 2011. Aaron Fraser, CEO of footwear startup Lebron Jordan Inc., has created a new shoe company combining Lebron James’ name and Michael Jordan’s name. Fraser, who runs a network of online dating sites, decided we were missing something in the shoe game. What did he come up with? A shoe that looks like a combination of an Adidas Megaride, Nike Shox, and a Jordan Brand running shoe. I have no idea if the shoe is designed for basketball, because the shoe is a low top running shoe design. Fraser has also made two other shoe that look like a combination of a P F Flyer and a hi top converse. The Lebron Jordan signature model is going for $99 dollars with $3 dollars going to nonprofits that help the needy with shoes. Fraser financed the whole projects with revenue from Google ads. He wants to be a direct Nike competitor and 2011 is when the battle will begin. I don’t think Nike or any other shoe competitor is worried about the Lebron Jordan’s selling. Why you ask? They are hideous and you will be lucky to keep you ankle in one piece. I applaud Mr. Fraser for his efforts, but I think it is a joke and he is riding the coat tails of two of the best NBA players. You be the judge. Check out the website www.lebronjordan.com
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