Intel has teamed up with Adidas to showcase the future of shoe buying. The virtual display is used to enhance the buying process, by using a touch screen to bring up information on the shoes. The images will be in 3D and you can zoom in, turn the shoes 360 degrees and get the specs of the shoes. The concept is to put the displays into stores with limited spaces; you will be able to fit about 8,000 shoes in a space no bigger than a pantry closet.
This is one step closer to my “Virtual Store” idea. My idea consists of taking an average size store and instead of filling the front with actual product, you have interactive touch screens that display the items you sell. You can have multiple screens and display them in different shops of your store. The customer will pick each item and can drop them into either the fitting room folder or send them right to the register. Here’s where the human element comes into play. One of the employees working will go into the stock room and retrieve the items you selected, place them into the fitting room or bring them to the register. You can see the items from 360 view in 3D and a virtual photo where you can place items on your picture to see how an outfit would look. This store will cut out theft by having zero clothing items on the floor, leaving customers to only touch the clothes in the fitting room or after they have purchased the items. Eventually, if and when holograms become an everyday part of life, people will be able to try on hologram versions of clothing. Intel’s display is the first step to making the store a possibility.
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