It's Friday time to take out the trash. I wanted to trash a t-shirt today, but there are so many bad ones lately I figured I would trash all t-shirts today. I am so tried of going into stores and seeing mediocre t-shirts; what I mean is certain brands have gotten so lazy that they screen print their name all over the shirt and sell them in different colors. What happened to putting a little time and effort into your product. I understand you want people to see your brand, but putting you name in the center and having a shit ton of crazy designs around it is not art. Sometimes the simplest shirt are the best; take a picture and put incorporate you logo somewhere in the picture. You are still getting the message across, just in a more subtle way. I blame the high octane, go fast, live hard lifestyle everyone leads; people ordering ten shots of espresso and slamming energy drinks like it's keeping their heart pumping. I am not saying we should all wear blank tees or am I trashing corporate brands; I just want some of those brands to stop releasing 10,000 t-shirts a season that look exactly the same. You wanna win the battle of t-shirt supremacy? You've got to think outside the box, put a little effort into you product, a little style and maybe those who have shunned your products for a millennial will start to show a little interest in your brand. What does that means for your company? You will have less waste, a.k.a t-shirt returned to you because nobody wanted your crap; unless you like your brand being bastardized and sold at every store possible, but hey most corporations are all about making money as possible even if that means alienating your loyal fans.
I guess I am just talking to a brick wall, because owning a garage full of Ferrari's is more important. There is hope; some companies have figured out how to make t-shirts with their brand displayed but in a tasteful manner and finding them requires the consumers to say, " I am not going to wear this crap anymore." I hope that my readers will join me in doing so and spread the word. If I learned one thing in art class; it's negative space is just as important as the image on the canvas. Let's not take this anymore, let's not settle for the mediocre; use your voice and tell this companies to try something new for once.
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