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Monday, July 11, 2011

Levi’s for Cyclist!

I just ran across an article, from the blog Refinary29, about the newest line from Levi’s.  The collection is geared towards urban cyclists using their bikes as transportation. The Levi’s Commuter Line may look like regular items you would find in any store, but it’s what is inside that counts.  The jeans boast 2% stretch for getting on and off with ease; this also helps with comfort while riding.  It doesn’t stop there, the jeans use advanced fabric technology to avoid stains and to help keep sweat from funking up your jeans. Don’t worry about showing too much crack to the people behind you, these jeans have a higher back rise. If you still aren’t sold, there is a utility loop for a bike u-lock.  I would recommend you wear a belt, because most u-locks can be very heavy.

To go along with their denim, Levi’s is modifying their famous trucker style jacket for a rider friendly fit.  The arms have an accordion sleeve to help with ride height and a similar cotton/stretch blend for comfort. There is also a hidden iPod/iPhone sleeve to help keep you going on a long ride. The jeans will come in a skinny fit for $78 and the trucker jacket with run for $128 respectfully. Look for these to hit selected Urban Outfitters in August, but if you just can’t wait the Union Square store in NYC should have these this week.

Levi's Commuter

via Refinery29

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